The one Cruz is opening in New Jersey is their first outside SEC country. Once we started to hash out the extent of it and I was in.”įounded in 1932, Krystal currently has about 300 franchises across 10 states. If anybody wants to get to my heart and soul, they want to give back to that too, and I’m all in. I’m rooted in my hometown and giving back. He led that they wanted to open in my hometown of Paterson and then expand from there. “As we continued to play, I started to ask questions. gave me a look behind the curtain on all of it,” Cruz said. “We just talked about it all: pros, cons, what Krystal’s about, their ethos. Like many business deals, this one originated on a golf course.Ĭruz was hitting the links with friend Jonathan Childs, an investor on Krystal’s board and owner of franchises of the chain, and their mutual friend Billy Jones (nicknamed Billy J.), whom Cruz describes as a “connector.” ![]() If I can be someone to give them a platform.” “It was something I really wanted to attach myself to, not only to be part of this franchise in a major way, but also to bring opportunity and jobs to my neighborhood where I see young people really trying to figure it out. ![]() “When they told me they wanted to open not just in New Jersey, but in my hometown of Paterson, I just felt like it was a no-brainer,” Cruz said. Victor Cruz is opening up to five Krystal franchises in New Jersey by the end of 2023.He spoke to The Post about being approached by Krystal and why he pursued the opportunity. In December, Cruz and slider chain Krystal announced plans to open as many as five franchises in New Jersey by the end of 2023 - the first coming in his hometown of Paterson.Ĭruz starred on the Giants from 2010-2016, catching a touchdown pass in Super Bowl 46 in 2012 as Big Blue upset the Patriots 21-17. As we engage with the questions these projects raise, we might renew our understanding of how places and spaces operate in everyday life and imagine new ways of being together.Victor Cruz is bringing a regionally famous southern fast food chain up north. They are propositions that reflect possibilities for changing our environments, fostering cultures of solidarity across groups separated by language, citizenship, and economic opportunity. Drawings, models, videos, and interviews are intended to share with the Queens community the potential of creativity in transforming the lives of its residents. Students translated this research into architectural speculations, apparatuses that seek to reshape entrenched processes to nurture rather than dictate life.įrom memorials for immigrant health care workers to new spaces for youth socialization from reimagined food commissaries from the perspective of precarious vendors to radical new connections between construction work and children’s play, 12 projects are excerpted and organized among four carts. Architectural investigations and drawing merged with interviews, archives, and analysis to understand the matrix of institutions, cultural practices, and strategies deployed in the neighborhoods of Jackson Heights, Elmhurst, Corona, and Flushing. Situated in Central Queens, this transdisciplinary, pedagogical experiment encouraged students to use a range of research techniques to explore how the built environment influences social and economic life. If culture is taken as a verb-the collective, contradictory undertaking in which we imagine new ways of being together, cultivating and tending to a way of life that has been imagined but has not yet arrived-then what does architecture look like when it helps build culture instead of just buildings? Resulting from this pilot partnership between the Queens Museum and Unit 25, a transdisciplinary graduate design studio at Spitzer, Building Culture asked architecture students to investigate how architecture intersects and participates with the myriad ways humans construct systems of support, solidarity, and their shared futures. ![]() The Queens Museum, New York City Building
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